Monday, August 22, 2011

Seriously...I am ready to be hired by the right company.

In 2008 I took a free MAPP test. The Assessment.com definition is "stands for Motivational Appraisal of Personal Potential. MAPP is based on motivation and is used to help individuals pinpoint where to apply themselves so they can choose careers and make life choices that are in sync with their natural motivations. After all, if you like what you do it will feel more like a hobby than work."

I recently read that assessment again because I was feeling down about not getting any interviews or calls from all the companies I was applying to. I think I lost touch with my goals as far as company culture. I have been talking about it and do look for information but really, I was applying to anything that fit my skills.

The unemployment reality is, every so often we need to go back and look at what we want, what we are really good at, and go from there. The desperation of needing a job sometimes over takes us. So, once again I am re-focusing my job search to better align with my "natural motivations".

So let me share one part of what MAPP says about me. This is really interesting.

INTEREST IN JOB CONTENT (Those tasks you want to perform)
Lucinda is conscious of existence, meaning, purpose, potential and destiny of humankind, people, and self. Lucinda is motivated by a self-felt, self-accepted calling to the cause of good, growth, and gain in the lives of others. Influential communication of ideas is a primary way of achieving those objectives. Perception and thinking tend to be holistic and conceptual; i.e., seeing the big picture. It is important to see which of the other traits are interactive with this trait because there can be many interesting combinations. This is a major trait in cultural, intellectual, academic, and creative activities. It includes ideas, concepts, theory, ethics, and values.

I think the main focus here for my job search, "sees the big picture". As a marketing manager and a self proclaimed lover of details and coordination, the big picture is important. I know how to direct my team to meet the big picture deadlines, budget constraints, and client goals.

So, if you have worked with me, do you think these things are true?

Thursday, July 21, 2011

Lessons from the unemployed

As some of you know I am an avid LinkedIn user. I sign in every morning and am actively connecting and talking to people. This past week I was talking with a new connection who had sent me a job posting she thought I would be interested in.

Unfortunately I wasn't qualified but that started a conversation with her where I came up with the idea of writing this blog post. We started talking about what type of job I am qualified for and where I want to work.

And there the thinking began.

I was laid off in September 2009 from an ad agency in California. It has been almost two full years that I have been in the job market. Now, this had me feeling like a big loser not long ago, until I realized, I have only lived in Colorado since September 2010. So, really it has been almost one year.

Now that year has been spent building up my connections and contacts, participating in multiple webinars on; how to use LI to get a job, how to find the "hidden job market", 10 steps to land a job,20 things to never say on a resume, interview techniques that are a must in today's job market, and the list goes on.

During the year of doing all of this, learning, connecting, writing my own blog, actually going out to meet people here in Denver, I have learned a very valuable lesson. After so many interviews of talking about what my strengths and weaknesses are I actually think I know.

Let me take you back two years for a minute. When I first hit the job market I was calling myself a "Marketing Generalist". One thing about being out of work is you are truly forced to look at yourself, your actual skills and strengths. When I first started this journey I thought I was a generalist, good at everything. Then over time I realized that having my toes in everything didn't necessarily mean I had experience in it or was even "good" at it.

The issue became, what does "generalist" actually mean? One webinar I participated in told me to have a specific title I was reaching for. So, I chose Director of Marketing, thinking that with all my years in the agency business, that shouldn't be a problem. Turns out, it was. Yes, I have managed teams to keep them on time and on budget. But, I have never been responsible for hiring and firing of agency staff. I have hired servers at restaurants and done all the training but that does not quite qualify for the professional world.

After taking a look at the position descriptions I changed my title to "Marketing Manager". It fits perfect, give me an opportunity to perform the tasks and learn so I can move to that director position. Oh, and let me add, an MBA is also asked for often with this level.

Let's return to the "now". One tip I learned in this down job market is that you must know what type of company you want to work for, what type of culture you require, and apply only to positions that actually fit those requirements. During my search for companies I want to work for, I have narrowed them down. This is not to say, I won't accept a position from a company that doesn't fit these exact requirements. After-all, I need a job and if I click with a company and a team, why not accept a position.

Here we go...I've narrowed my dream jobs down to a small to mid-size ad agency or a healthcare company with a smaller marketing department. I know now that my very best skill is managing a team, timelines, budgets, etc.

I have said it before, I have a strong personality. Not much scares me away and that is great when you work with a team of creatives. I love creative people and like to think of myself as one. They have a special quality that allows them to sit and design beautiful art and meaningful campaigns. They are also on their own clock. Timelines mean little to them during the creative process. It must be done right and to their standards or not done at all.

The balance for me and what I am really good at, is guiding them to meet the timelines. Talking to them about what the client needs from them. If they are an out of the box thinker and the client has a sand box we are required to play in, I know exactly how to get them to follow the rules. And I can do it because I respect what they do. I couldn't do what they do. Neither can the client. That is why we all have the jobs we have.

And this skill applies to everyone at an agency. I have been responsible for leading meetings to discuss traffic for the week, agency new business, and client creative briefs. keeping a group of people who are all passionate about what they do, on task and on topic is a special skill I have. How do I do it? I just say "Bring it back". Letting the conversation wander is an error and can lead to meetings lasting hours. I've seen it happen.

When it comes to budgets, managing the teams time is always an important aspect. The other important key is to budget high, find a lower cost, give those savings back to the client and have a joyous relationship forever.

Clients love it when you can save them money. And just because you say it will cost $10,000 and only costs $5,000 shouldn't mean you make that as a bonus. You already marked up the cost, the client knows you marked it up, and there is no need to take more. ETHICS people. Nothing turns me off faster than a cheat. I saw this done more than once and refuse to work with people like this.

Budgets are great! I love to know where I stand on a project. I love to know that if a client needs something designed, produced, and delivered in a time period that will require everyone to work overtime, I can budget that in. Client expectations are to always be exceeded...this is business 101. At the same time, it is our responsibility to set those client expectations from the start. We are not a charity, and neither are they. Well, they might be but that's not the point.

Making money, it's what we are all here to do. The clients need to make money to stay in business and we as an agency are no different. The conversations may be uncomfortable but when the rent is due, it is nice to know you have the funds to cover it.

And while I have been talking about agency work here, this all applies to a small corporate marketing team as well. Timelines, budgets and expectations all remain the same.

I mentioned above that I would like to work in healthcare and that comes from my time spent at IDG and KPA. There is something about the challenge of marketing medical device products and hospitals that keeps my mind moving. There are so many moving parts to being compliant with marketing messages that boredom is impossible.

Making a positive impact for the company I work for, the clients I work with, and for my own career is very important to me. This is why managing teams, timelines and budgets are my strongest assets. I am passionate about them and really good at them.

So, all that is left is to find the company that needs me, that I want to work for, and setting up my desk. It sounds so easy doesn't it?

I'd love to hear what your biggest lesson learned has been during your time looking for a position.

Wednesday, June 22, 2011

Cattle Dog's are my new mission!

This past December my husband and I adopted our first dog, Shelby. She is a Cattle dog, Blue Heeler. I can't say enough about how well behaved and easy to train she has been. I love her so much I want all of her cousins and other ACD's to find a great home too.

Check out this group and go to an event. You never know when you might meet your next family member. Or you can go online and see who is available.

This is from their website.

New Hope Cattle Dogs' mission is helping discarded, stray and unwanted Australian Cattle Dogs (ACD's) that need a second chance at finding a forever home and providing education and training to the public.

We believe that there is a special place out there for all unwanted and abandoned ACD's. We run a rescue group that strongly believes in spaying and neutering all pet quality dogs. All New Hope Cattle Dogs will be spayed or neutered, microchipped, dewormed, health checked, have a fecal exam and are up to date on all vaccinations that are age appropriate.

It is our duty to match your lifestyle with the dog's personality for a "perfect" fit. It is important to us to place the dog that is right for you and your family in your home. Therefore, there are strict guidelines and qualifications that all potential adoptive homes must meet before we place a dog in their home.

We rescue most of my dogs off of the euthanasia lists from local pounds/shelters and also take owner surrenders (there is an intake fee), although we frown upon owners who dispose of their pets because they are no longer convenient. Dogs are like children and should not be thrown away like old furniture. Please take the time to work with behavioral problems and the time to find a good home for your pet, if you really have a good reason to place them in a new home.

Contact them today!

Thursday, June 2, 2011

HOT Jobs June 2011 from Rachel Wasserman

I post these job alerts in the hopes that the "what comes around, goes around" comes around to me! I want everyone to have a job that they love while working with/for a company they can be proud of. Good luck to us all in the job market!

June 2011

JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS

www.hotmarketingjobs.com

Please review this open job list and let Rachel know if you are interested or know someone who might be. Referrals for candidates and/or job leads are always appreciated.

All inquiries and correspondences are kept strictly confidential.

Arizona
1. Regional Marketing Manager - $80-100K + bonus – Phoenix, AZ

California
2. Senior Database Marketing Analyst - $70-80K + bonus – Los Angeles, CA
3. Manager of E-Mail Marketing - $90-100 + bonus – Los Angeles, CA
4. VP of E-Commerce - $DOE + bonus – San Francisco, CA
5. Senior Digital Marketing Strategist - $80-100K + bonus – Redwood City, CA
6. SEO Manager - $95-115K + bonus – Sunnyvale, CA
7. SEO Strategist (2 openings) - $95-115K + bonus – Sunnyvale, CA

Connecticut
8. Manager of E-Commerce - $60-75K – Woodstock, CT

Illinois
9. Director of Customer Marketing - $100-135K + bonus – Chicagoland

Iowa
10. Director of CRM – $100-115 – Des Moines, IA
11. Senior Account Planner – $80-100K + bonus – Des Moines, IA
12. Media Supervisor - $60-70K + bonus – Des Moines, IA

Massachusetts
13. Database Marketing Specialist - $65-85K + bonus – Hingham, MA
14. Business Development Executive - $50-65K + bonus – Needham, MA

Missouri
15. Senior Database Marketing, Data Mining Analyst - $75-100K + bonus – St. Louis, MO

New Jersey
16. Client Solutions Manager – $70-85K + bonus – Montvale, NJ
17. Senior Retail Analyst– $80-90K + bonus – Park Ridge, NJ
18. Web Analytics Manager – $70-110K + bonus – Edison, NJ
19. Web Analytics Marketing Analyst – $60-65K + bonus – Parsippany, NJ

New York
20. E-Commerce Marketing Manager - $60-70K + bonus – Queens, NY
21. Analyst of Customer Engagement - $55-65K + bonus – NYC, NY
22. Database Marketing Analyst – $60-80K + bonus – NYC, NY
23. Account Dir. (must have agency exp. brand activation, promo, etc.)–up to $80K+bonus–Buffalo, NY
24. Account Director (must have agency experience) - $90-110K + bonus – Buffalo, NY

Oregon
25. Senior Database Analyst (SAS programming required) - $DOE – Medford, OR
26. Senior Database/CRM Marketer - $90-120K – Portland, OR

Pennsylvania
27. Manager of Credit, Loyalty & CRM - $90-110K + bonus – Philadelphia, PA

Utah
28. Senior Product Manager - $DOEK + bonus – Salt Lake City, UT

Wisconsin
29. E-Commerce Manager - $65-85K + bonus – Oshkosh, WI


Rachel Wasserman
Executive Recruiter, Marketing
Direct, Database, Interactive, Analytics & Market Research Recruiting
DeBellis, Catherine & Morreale - corporate staffing
350 Essjay Road, Suite 302
Williamsville, NY 14221
Phone: 716-632-1500, ext. 310
Toll Free: 1-800-349-8463
rachel@dcmstaffing.com
www.dcmstaffing.com
www.hotmarketingjobs.com

Tuesday, May 24, 2011

Hope 4 Heroes, Alex's Lemonade Stand

Let me just say, right from the start, I don't usually blog about such personal things. But this, I can't help.

My niece Katie is a girl with the heart of a giant. She ran upon a website dedicated to a little girl name Kate McRae who is battling cancer. Now, my niece is not a normal girl who see's something like this and moves on. Instead she writes emails, makes videos and over time has built a relationship not only with Kate, but with her mom as well.

And this isn't anything new for my niece. When she was about 7 years old, she decided that instead of having a regular birthday party she would have a book party. And I don't mean a book party where her guests would bring her books. All the books collected would be donated to the public library where she loved to spend her time. She is a really amazing person.

So, when Katie tells me she is going to help raise money for a little girl fighting childhood cancer in Arizona, what else could I do? Now I am not going to go into all the reasons why you should donate money to this. That is clear by the simple fact that Kate McRae is only 7 years old and suffering from a brain tumor called a supratentorial primitive neuroectodermal tumor.

This is what my niece Katie has to say on her page, "Thank you for stopping by my Lemonade Stand page. I first became aware of childhood cancer when I learned about a little girl named Kate McRae on a fan site for another "Kate". I started following her story, and she became very important to me. She is still fighting cancer to this day, and I want to help her and other kids just like her. They are heroes to me. Any amount of time, money, or donations to help put on my event are greatly appreciated by me and the "heroes" out there. Love, Katie"

So I am asking you all to go to my niece Katie's page and donate to this cause. Her goal is $500.00 and with your help I am sure we can do even better than that.

Thank you in advance for any donation, big or small.

Wednesday, May 18, 2011

Is it okay if I just ask for it?

Thank you Suzanne Vara for your blog post earlier. If it wasn’t for you, I would be one more day without a new blog post.

So, seriously…can I just ask?

I have seen that you posted an opening for a marketing professional with my skill set and experience. I have researched your company by doing a Google search. Not only to see the basics but I also want to see if you have an employee reviews, customer reviews, or news that may impact my decision to apply. I also go through your website to see what you say about yourself. I really love when companies put a whole section about the work culture. This is very important to me and I like to know right off the bat if you are my people. I go onto LinkedIn and check out your team, at all levels. I want to know how long they have worked there, what they do, where they have worked before, education levels, and to see if I can connect for even more detailed information. Once all that is done, if I decide I want to be a part of your team, I send in my resume. Sometimes it is a simple email submission and other times I have to fill out your own application forms online. Both of these are okay because I know I like you already. Now, I just need to find a way to make you like me too. This is not an easy task.

I have two resumes. The functional is to attach to company websites where my chronological resume has been parsed and gives me an opportunity to really show my accomplishments. Yes, my chronological includes that information as well but it is listed in each position I held. I wrote about my resume issues in a previous blog post. I find them to be frustrating because everyone has an opinion and rarely are they the same. There is no one way to write it, display your knowledge and skills, or any way to make every person happy. I think hiring managers and HR folks want a quick at a glance, this is what I do, let’s talk more version. I did just have my resume reviewed again and actually may consider paying to have it re-done to see what the difference in the results is. That may be a blog post later.

When appropriate I edit my cover letter to address the specific needs of the position. Sometimes I need to emphasize my media buying experience and others my strategy and measurement experience. I know people say they are not read but this is my chance to communicate with the hiring manager in a away that talks more about what I can do for them. That always important WIIFM (what’s in it for me?) factor.

All of this I go through when all I want to do is call up the hiring manager and say, “Can I have this position you are advertising?” I want to tell them all the work I did before I even applied to the job. I want them to understand that I am a highly motivated individual with the desire to get to work. Now, all of this needs to be said without sounding desperate. I’m not…well, not yet. There will come a time soon when I will need to take any job that comes my way. Not yet though. So when I try to contact you about a position on LinkedIn don’t think I am desperate or even worse a stalker. I am just trying to get information and/or asking you for the job.

I am not afraid to ask. Why? Because that is who I am. For a lack of a better comparison, I am like that young Labrador puppy. Big personality but really soft at heart. I work hard, learn fast, love being part of a pack and occasionally need to be taken for a walk.

Joking aside, I apply for positions I want. So next time my resume and cover letter comes across your desk, call me. Let’s talk and see if we can work together. And when I ask you for the job, if the answer is no thank you, that is okay. Because we have now established a relationship and you can tell me why. You never know, we may work together in another capacity.

Oh hey, can I have that job?

Thursday, April 7, 2011

Job Postings Nationwide

For all my fellow job seekers, here are some postings from a fabulous recruiter. Let her know you saw these on my blog!

www.hotmarketingjobs.com

Please review this open job list and let me know if you are interested or know someone who might be. Referrals for candidates and/or job leads are always appreciated.

All inquiries and correspondences are kept strictly confidential.

Arizona
1. Regional Marketing Manager - $80-100K + bonus – Phoenix, AZ

California
2. SEM/SEO/PPC Manager - $105-115K + bonus – Silicon Valley, CA

Connecticut
3. Manager of E-Commerce - $60-75K – Woodstock, CT

Georgia
4. Business Analyst - $50-60K + bonus – Atlanta, GA

Indiana
5. Marketing Manager -$85-100K + bonus – Indianapolis, IN

Iowa
6. Senior Account Planner – $80-100K + bonus – Des Moines, IA
7. Media Supervisor - $60-70K + bonus – Des Moines, IA
8. Media Planner - $40-50K + bonus – Des Moines, IA

Massachusetts
9. Database Marketing Specialist - $65-85K + bonus – Hingham, MA

Missouri
10. Senior Database Marketing, Data Mining Analyst - $75-95K + bonus – St. Louis, MO

New Jersey
11. Web Analytics Manager – $70-110K + bonus – Edison, NJ
12. Regional Marketing Manager – $80-110K + bonus – Cherry Hill, NJ

New York
13. Senior Manager Indirect Procurement – $110-130K + bonus – White Plains, NY
14. Head of Catalog Sales (Acquisition/Retention) – $70-90K + bonus – NYC, NY
15. Senior Director Global IT, E-Commerce - up to $200K + bonus – NYC, NY
16. VP of Marketing (B2B/tech/interactive exp. preferred) - up to $250K + bonus – NYC, NY
17. Senior Strategy Analyst (must have consulting exp.) - up to $105K + bonus – NYC, NY
18. Senior Analyst of Customer Engagement - $75-85K + bonus – NYC, NY
19. Director of Database/CRM - $100-150K + bonus – NYC, NY
20. Database/CRM Specialist - $60-80K + bonus – NYC, NY
21. Account Dir. (must have agency exp. brand activation, promo, etc.)–up to $80K+bonus–Buffalo, NY
22. Account Director (must have agency experience) - $90-110K + bonus – Buffalo, NY

Ohio
23. E-Commerce Marketing Manager - $100-130K – Cincinnati, OH
24. E-Mail Marketing Manager - $95-110K – Cincinnati, OH

Oregon
25. Senior Database/CRM Marketer - $90-120K – Portland, OR

Pennsylvania
26. Lead Modeling Analyst - $90-110K + bonus – Pittsburgh, PA
27. Regional Marketing Manager NE - $80-110K + bonus – Philadelphia, PA

Tennessee
28. Marketing Manager - $85-105K + bonus – Memphis, TN

Texas
29. Quantitative Project Manager - $85-100K + bonus – Dallas, TX
30. Regional Marketing Manager SW- $80-100K + bonus – Dallas, TX

Utah
31. Director of Interactive Marketing - $110-135K + bonus – Salt Lake City, UT

Washington
32. Web Strategy/Analytics Consultant - $120-150K + bonus – Seattle, WA

Wisconsin
33. E-Commerce Merchandising Manager- $90-100K + bonus – Monroe, WI


Rachel Wasserman
Executive Recruiter, Marketing
Direct, Database, Interactive, Analytics & Market Research Recruiting
DeBellis, Catherine & Morreale - corporate staffing
350 Essjay Road, Suite 302
Williamsville, NY 14221
Phone: 716-632-1500, ext. 310
Toll Free: 1-800-349-8463
rachel@dcmstaffing.com
www.dcmstaffing.com
www.hotmarketingjobs.com