Internet Marketing Analyst- Greater Denver Area

Cheryl Miller is the VP of Human Resources for ESM. They are currently looking to add the position of Internet Marketing Analyst to the organization. They are a contact center that supports colleges and universities across the country and have just begun to expand into managing the lead buy and analysis for some of their larger accounts.

Responsibilities

Perform keyword research and analysis for organic search
Provide ongoing reports on SEO metrics: ranking, conversions, etc
Work with web developers and designers to implement SEO projects
Manage paid search ad campaigns in Google, Yahoo, MSN and other engines
Manage overall PPC budget and perform day-to-day bid management to achieve optimal cost per conversion
Provide analysis and reporting on traffic, cost and conversion
Coordinate and manage affiliate traffic relationships (email marketers, publishers of data, list managers and cross promotional affiliate sites)
Oversee expansion and development of new, direct affiliate partnerships
Perform market research and competitor analyses
Work effectively across marketing disciplines and different geographic business teams to understand and deliver on business requirements

Qualifications:

Bachelor’s degree in marketing, engineering, finance, mathematics, statistics, economics, or other business / quantitative field
GPA of 3.5 or higher
Strong analytical and organizational skills and detail oriented
Highly self-motivated
Exceptional independent problem-solving skills
Excellent interpersonal and communication skills
Basic HTML knowledge a plus

Contact:
Cheryl Miller
ESM - 303-225-1415
cmiller@esm-sls.com

Let her know you heard about the position from me. Thanks.

ESM provides student lifecycle solutions to help institutions enroll, graduate and place students. Leveraging its highly trained people, performance-driven processes and advanced technology, the company complements an institution’s in-house teams.

As a premier Business Process Outsourcer, ESM operates the largest education-only call center in the country with more than 700 employees, delivering rapid, cost-effective lead processing, high contact rates and strong conversion rates. Additionally, ESM provides student retention solutions to improve graduation rates, as well as career placement services to help students succeed professionally.

To learn more, please visit http://www.esm-sls.com.