Functional verses chronological resume is the question of the day. I have spent hours rewriting my resume for the millionth time!
My resume has been reviewed by more than 10 professionals in HR and recruiting for advise and tips on how to make it better. The last version I had listed all my skills. (You can see that in my past blog post.) The reason was so that when a hiring manager looked at my resume it was clear in 30 seconds that I had the skills needed for the position.
Then came my summary where I used the keywords needed and where I demonstrated my abilities in a more formal way. Then, my dreaded work history. This has always been a concern for me as I have been laid off from my past 4 positions and almost all the companies I have ever worked for are now out of business. It just looks bad. At one time I had listed by each position the reason for leaving. I did this when I was repeatedly asked why I was job hopping. I later took it off as some believed it brought about a negative emotion.
So today I did what some say you shouldn’t, I wrote a functional resume. I am told that it appears that you have something to hide when you approach a resume this way. Well, I don’t have anything to hide but I do have lots to share. I want prospective employers to know exactly what some of my major accomplishments were while at the companies I worked for. I want them to see in that fabulous 30 second window, “What’s in it for them.” I think this is better accomplished with the functional resume.
Instead of being bogged down by a list of jobs, titles, dates, and bullets, I have put my previous employers, clients and contacts in a chart in last position. I now have a one page resume that includes what I think is the relevant information for the positions I apply for.
I looked up different marketing manager job descriptions and tried to tailor my information to match. While I didn’t copy them word for word, I took the spirit of what they were saying and worked it in. It is amazing how many different ways you can say, “campaign management”.
Next, I need to revamp my cover letter again. The way it is now is okay but needs more finesse. Even though I have read recently that hiring managers don't read them, I rather be safe than sorry.
So, this is what my new resume says. If you have any feedback, it is always welcome. Let the job search continue! (The work history is a bit scattered because the chart didn't transfer.)
Lucinda M. DeVries
Lucindaborges@gmail.com 951-454-0689
8000 W. Crestline Ave. #433 Littleton, CO 80123
LinkedIn.com for recommendations
Qualifications Summary
Marketing manager with expertise in campaign and budget development, implementation, and management. Reputation for being a results-driven team leader with a strong work ethic, approachability, customer focused attitude and bottom line outlook. Proven track record of maximizing resources, streamlining processes and increasing revenues. Proficient in communication to upper management/clients on marketing tactics used and detailing return on investment using cost per lead strategy.
Professional Highlights
• Managed cross functional teams achieving 100% budget and deadline compliance utilizing team building techniques.
• Implemented web 2.0 technologies increasing unique website views 36% using social media platforms.
• Maintained consistent revenue flow utilizing project software obtaining payments from clients under 30 days.
• Planned, coordinated, and implemented marketing campaign for condominium conversion project generating over 1,200 prospective buyers in a six month period at a cost per lead of $162.
• Developed internal project management system where over $10,000 was saved in first 30 days of implementation.
• Supervised account services team and implemented organizational system reducing missed deadlines by 100%.
Education
• Bachelor of Arts, Communications with an emphasis in public relations, minor in sociology from California State University, Fullerton
• Associate in Arts, Liberal Studies from Golden West College
• Certificate in Media Buying from Media Buying Academy
Work History and Contacts
Company Title Clients Contact Name Contact Phone Contact Email
KPA Healthcare
Advertising Marketing Manager Biosense Webster, Disc Dynamics, Vantus, Thermogenics Jeff Turcotte 949-454-2418 jturcotte@daileymarketing.com
Marketing Partners Strategy Consultant Property Financial Group, Eleven11, Trail Ridge Estates, The Reserve at Arrow Canyon Hugh Roper 702-291-8793 hugh@hughroper.com
Centex Homes Operational Marketing Manager Corporate residential real estate, up to 16 properties Nick Metcalfe 323-702-6425 nicksirnick@yahoo.com
Blue Moon Advertising Account Supervisor Wolf Creek Golf, Amstar Homes, Centex Homes, Woodside Homes, 17th and Vine Nikki Liesse-McCartin 702-338-7997 nikkole.liesse@howardhughes.com
The Merica Agency Project Manger Cox Communications Suzanne Vara 702-301-5159 suzanne@kherize5.com
The Identity Group Account Coordinator StrataCare, Methodist Hospital, Long Beach Community Hospital Linda Kaplan 714-538-5678 linda@kaplancommunicationsgroup.com
Wednesday, February 23, 2011
Wednesday, February 16, 2011
Going Google!
Please accept my apologies for all the spam emails you may have received from my lucindaborges@yahoo.com email account. I have attempted to secure the account multiple times without success. This left me with the only option to cancel my account with Yahoo and begin to use my gmail account. I have had gmail for many years but decided to use Yahoo and now I see that was an error.
If you receive any emails from my Yahoo account, please delete them as it is spam and let me know so I can contact Yahoo about the issue.
I have spent the entire day changing all of my accounts to my new address. It has been a huge pain but I can not continue having spam sent from my email. Being in the job market this is a major concern.
The task of updating all the out standing applications I have out with prospective employers will be a long and necessary project over the next couple days.
If you receive any emails from my Yahoo account, please delete them as it is spam and let me know so I can contact Yahoo about the issue.
I have spent the entire day changing all of my accounts to my new address. It has been a huge pain but I can not continue having spam sent from my email. Being in the job market this is a major concern.
The task of updating all the out standing applications I have out with prospective employers will be a long and necessary project over the next couple days.
Friday, February 4, 2011
Latest Job Postings From My LinkedIn Connections Today, February 4, 2011
For each position I post, please contact the person listed. You can find them all on LinkedIn. I do not work for these companies and like you, am in the job market. This is not a completely unselfish thing I do. I hope that someone will find a position and return the favor! Good luck!
Program Marketing Manager
Aquent - San Francisco Bay Area
Contact Brenda Weitzer
Robin Mortenson posted: Wayfinding/Signage Designer (Vancouver, BC) http://bit.ly/idwpNG #job #in
Angela Fair posted: Service Supervisor in reno, NV - http://t.linkup.com/i3b5pw
Angela Fair posted: Sales Associate in Santa Monica, CA - http://t.linkup.com/i3auzf
Robin Mortenson posted: Graphic Designer/Project Manager - Temporary to Hire (South Minneapolis, MN) http://bit.ly/ewxDaL
Robin Mortenson posted: Production Designer - Temporary to Hire (Calgary, AB) http://bit.ly/eY8Qh3
Sonal Prasad posted: is currently searching for a Blu Ray developer and architect with heavy java development experience. We can't use agencies, thanks! Please contact me (her) directly.
Jaclyn Agy (Colorado American Marketing Association) posted: I'm (She is) looking for a web designer with some experience working with .net and asp programmers.
Brenda Weitzer posted a job: Portland! Account Manager needed for corporate client (CONTRACT) - Print and integrated campaign background desired (vs. strictly digital).
Program Marketing Manager
Aquent - San Francisco Bay Area
Contact Brenda Weitzer
Robin Mortenson posted: Wayfinding/Signage Designer (Vancouver, BC) http://bit.ly/idwpNG #job #in
Angela Fair posted: Service Supervisor in reno, NV - http://t.linkup.com/i3b5pw
Angela Fair posted: Sales Associate in Santa Monica, CA - http://t.linkup.com/i3auzf
Robin Mortenson posted: Graphic Designer/Project Manager - Temporary to Hire (South Minneapolis, MN) http://bit.ly/ewxDaL
Robin Mortenson posted: Production Designer - Temporary to Hire (Calgary, AB) http://bit.ly/eY8Qh3
Sonal Prasad posted: is currently searching for a Blu Ray developer and architect with heavy java development experience. We can't use agencies, thanks! Please contact me (her) directly.
Jaclyn Agy (Colorado American Marketing Association) posted: I'm (She is) looking for a web designer with some experience working with .net and asp programmers.
Brenda Weitzer posted a job: Portland! Account Manager needed for corporate client (CONTRACT) - Print and integrated campaign background desired (vs. strictly digital).
Thursday, February 3, 2011
Lucinda DeVries Resume, Marketing Manager, Denver, CO Seeking Position
I am using a very specific title on this post. Why? Because this is what all those webinars and articles are telling me to do. Name, desired title, location and that you are seeking a position.
I was just looking at a website where they are helping recruiters find the "passive candidates". I typed in my title and location as it requested and there I was, on the first page. But, then it said to hit the resumes button and my name was gone. I thought to myself, "Oh dear, all that work on keywords for the blog and LinkedIn and you forgot the word resume."
I learn from my mistakes and am now working on getting resume put into all my keywords and am posting this very special blog article to be sure it comes up.
And, better yet, I am going to put my resume in it's own post. I am determined to find a good job with an excellent company! I will do what it takes to show all of those hiring managers that I am awesome! Yes, awesome!
To all my fellow job seekers, you too need to be sure the word "resume" is in your keywords! Good luck to you all.
RESUME
Lucinda M. DeVries
Lucindaborges@yahoo.com
8000 W. Crestline Ave. #433 Littleton, CO 80123
LinkedIn.com for recommendations/references
Vital Statistics
9+ years in marketing
New product and neighborhood launches
Brand development and messaging
Marketing plan development, implementation
Lead generation
Internet marketing (SEO/SEM)
Social media; Twitter, LinkedIn and Blogging
Consumer profiling
Competition analysis
Budget development, reconciliation and cost per lead/ROI analysis
Photography for client collateral and video
Copywriting of collateral, web copy, advertorials, broadcast scripts
Production management including press checks
Directing TV and radio production and editing
Event planning, implementation, onsite coordination and measurement
Team and vendor management
Media planning, buying and negotiating (Print, Outdoor, Radio, TV)
Summary of Experience
Marketing professional with expertise in short and long-term strategic counsel and tactical execution. Proven track record of maximizing resources, streamlining processes while increasing revenues. Combines expert orchestration of campaign management and building team morale with a history of successfully maintaining budgets. Reputation for being a results-driven team leader with a strong work ethic, approachability, customer focused attitude and bottom line outlook that exceeds objectives in dynamic, fast-paced environments.
Relevant Work History
KPA Healthcare Advertising Account Executive
Costa Mesa, CA
September 2008 –September 2009
Successfully lead weekly team meetings, collaborate with team to implement client marketing strategy and agency new business tactics. Planned social media, website SEO, analytics, and content management for agency. Full charge of agency traffic and budgets, client project reports, and project implementation and estimates. Assisted office manager with client billing, vendor payments, and monitoring team hours.
Implemented web 2.0 technologies into agency marketing plan. Increased unique website views 36% in July 2009 using social media platforms.
Marketing Partners Strategy Consultant
Las Vegas, NV
October 2006 -June 2008
Responsible for campaigns from concept to evaluation, measure and evaluate all tactics, calculate the monthly cost per lead and report results by tactic, budget development and reconciliation, identify buyer profiles, media buys for broadcast and print, production management of collateral, and management of SEO/SEM program.
Planned, coordinated, and implemented marketing campaign for condominium conversion project generating over 1,200 prospective buyers in a six month period at a cost per lead of $162.
Coordinated production and installation of million dollar sales office for high end multi-family real estate development.
Centex Homes Operational Marketing Manager
Las Vegas, NV
October 2005-September 2006
Responsible for weekly communication to Division President and all upper management on the marketing tactics used for the week and the traffic results to each neighborhood detailing return on investment using a cost per lead strategy.
Managed team of four to ensure corporate compliance with neighborhood cleanliness, sales team requests, signage standards, opening new neighborhoods, event planning and coordination.
Responsible for allocating budget dollars, reconciling budget monthly, quarterly and annually
Collaborate with other departments to prepare Land Acquisition Packages in order to secure future land holdings for the division.
On a quarterly basis, planned and coordinated marketing and advertising campaigns for neighborhoods including broadcast, print, direct mail and Internet, utilizing target market segments developed in cooperation with the Strategic Marketing team
Blue Moon Advertising Account Supervisor
Las Vegas, NV
July 2004-August 2005
Supervised account services team and implemented organization procedures that allowed the principal to locate individual project files when needed. Responsible for ensuring all projects were on time and on budget.
Managed the planning, production and implementation of multi-million dollar branding campaign, which included print, broadcast, collateral, and sales tools.
Consulted with clients daily; discussed new projects, timelines, budgets and status of projects in progress.
Assisted Principal with all aspects of billing from estimate to invoice.
The Merica Agency Project Manger
Las Vegas, NV
October 2002- September 2003
Assisted VP account services and account manager with campaign planning and new customer acquisition monitoring for largest communications company in Las Vegas.
Consulted with client daily; discussed new projects, timelines, budgets and status of projects in progress.
Opened projects and work orders, generated creative briefs, reviewed comps and generated change orders.
Ensure comps and all necessary materials are delivered to the client/printer/media on schedule.
The Identity Group Account Coordinator
Tustin, CA
May 2000-September 2001
Assisted account executive and principal with daily client communications and account coordination and general administrative needs.
Wrote, edited, proofread projects, generated production schedules for each campaign, generated and reconciled estimates/budgets, tracked direct mail, maintained filing.
Education
Bachelor of Arts from California State University, Fullerton; majored in communications with an emphasis in public relations, minor in sociology
Certificate in Media Buying from Media Buying Academy
Certificate in Internet Marketing from Rockhurst University
I was just looking at a website where they are helping recruiters find the "passive candidates". I typed in my title and location as it requested and there I was, on the first page. But, then it said to hit the resumes button and my name was gone. I thought to myself, "Oh dear, all that work on keywords for the blog and LinkedIn and you forgot the word resume."
I learn from my mistakes and am now working on getting resume put into all my keywords and am posting this very special blog article to be sure it comes up.
And, better yet, I am going to put my resume in it's own post. I am determined to find a good job with an excellent company! I will do what it takes to show all of those hiring managers that I am awesome! Yes, awesome!
To all my fellow job seekers, you too need to be sure the word "resume" is in your keywords! Good luck to you all.
RESUME
Lucinda M. DeVries
Lucindaborges@yahoo.com
8000 W. Crestline Ave. #433 Littleton, CO 80123
LinkedIn.com for recommendations/references
Vital Statistics
9+ years in marketing
New product and neighborhood launches
Brand development and messaging
Marketing plan development, implementation
Lead generation
Internet marketing (SEO/SEM)
Social media; Twitter, LinkedIn and Blogging
Consumer profiling
Competition analysis
Budget development, reconciliation and cost per lead/ROI analysis
Photography for client collateral and video
Copywriting of collateral, web copy, advertorials, broadcast scripts
Production management including press checks
Directing TV and radio production and editing
Event planning, implementation, onsite coordination and measurement
Team and vendor management
Media planning, buying and negotiating (Print, Outdoor, Radio, TV)
Summary of Experience
Marketing professional with expertise in short and long-term strategic counsel and tactical execution. Proven track record of maximizing resources, streamlining processes while increasing revenues. Combines expert orchestration of campaign management and building team morale with a history of successfully maintaining budgets. Reputation for being a results-driven team leader with a strong work ethic, approachability, customer focused attitude and bottom line outlook that exceeds objectives in dynamic, fast-paced environments.
Relevant Work History
KPA Healthcare Advertising Account Executive
Costa Mesa, CA
September 2008 –September 2009
Successfully lead weekly team meetings, collaborate with team to implement client marketing strategy and agency new business tactics. Planned social media, website SEO, analytics, and content management for agency. Full charge of agency traffic and budgets, client project reports, and project implementation and estimates. Assisted office manager with client billing, vendor payments, and monitoring team hours.
Implemented web 2.0 technologies into agency marketing plan. Increased unique website views 36% in July 2009 using social media platforms.
Marketing Partners Strategy Consultant
Las Vegas, NV
October 2006 -June 2008
Responsible for campaigns from concept to evaluation, measure and evaluate all tactics, calculate the monthly cost per lead and report results by tactic, budget development and reconciliation, identify buyer profiles, media buys for broadcast and print, production management of collateral, and management of SEO/SEM program.
Planned, coordinated, and implemented marketing campaign for condominium conversion project generating over 1,200 prospective buyers in a six month period at a cost per lead of $162.
Coordinated production and installation of million dollar sales office for high end multi-family real estate development.
Centex Homes Operational Marketing Manager
Las Vegas, NV
October 2005-September 2006
Responsible for weekly communication to Division President and all upper management on the marketing tactics used for the week and the traffic results to each neighborhood detailing return on investment using a cost per lead strategy.
Managed team of four to ensure corporate compliance with neighborhood cleanliness, sales team requests, signage standards, opening new neighborhoods, event planning and coordination.
Responsible for allocating budget dollars, reconciling budget monthly, quarterly and annually
Collaborate with other departments to prepare Land Acquisition Packages in order to secure future land holdings for the division.
On a quarterly basis, planned and coordinated marketing and advertising campaigns for neighborhoods including broadcast, print, direct mail and Internet, utilizing target market segments developed in cooperation with the Strategic Marketing team
Blue Moon Advertising Account Supervisor
Las Vegas, NV
July 2004-August 2005
Supervised account services team and implemented organization procedures that allowed the principal to locate individual project files when needed. Responsible for ensuring all projects were on time and on budget.
Managed the planning, production and implementation of multi-million dollar branding campaign, which included print, broadcast, collateral, and sales tools.
Consulted with clients daily; discussed new projects, timelines, budgets and status of projects in progress.
Assisted Principal with all aspects of billing from estimate to invoice.
The Merica Agency Project Manger
Las Vegas, NV
October 2002- September 2003
Assisted VP account services and account manager with campaign planning and new customer acquisition monitoring for largest communications company in Las Vegas.
Consulted with client daily; discussed new projects, timelines, budgets and status of projects in progress.
Opened projects and work orders, generated creative briefs, reviewed comps and generated change orders.
Ensure comps and all necessary materials are delivered to the client/printer/media on schedule.
The Identity Group Account Coordinator
Tustin, CA
May 2000-September 2001
Assisted account executive and principal with daily client communications and account coordination and general administrative needs.
Wrote, edited, proofread projects, generated production schedules for each campaign, generated and reconciled estimates/budgets, tracked direct mail, maintained filing.
Education
Bachelor of Arts from California State University, Fullerton; majored in communications with an emphasis in public relations, minor in sociology
Certificate in Media Buying from Media Buying Academy
Certificate in Internet Marketing from Rockhurst University
Wednesday, February 2, 2011
Job Openings today, February 2, 2011!
As I have said before, I am hoping that by helping others find a position it will better my chances of finding one myself. The folks here can be found on LinkedIn as well as the contact information I found on their profiles. So here we go!
Christy Hopkins says, "NEW POSITION. Associate Experiential Marketing Manager. Help build and execute a world-class consumer event, ideal candidate will develop and drive strategic plan for a large-scale consumer event and come from gaming. Must have a proven ability to build an integrated marketing plan utilizing web, PR, marketing, and social media." Kirland, Washington
Contact: christine.hopkins@yoh.com
Christy Hopkins also says, "Work for the biggest name in sports news and entertainment!!! Xbox Live/ESPN portal has immediate openings for Sr. Visual Designers, UX/UI Designers, XUI/Flash Artists and more. Also, more openings with other gaming studios in Seattle. Contact me now!"
Contact: christine.hopkins@yoh.com
David A. Vendetti says, "In search of seasoned marketing person with background in CMS = Centers for Medicare & Medicaid Services" Kern Organization Woodland Hills, CA
Contact: 818-610-6440 (Work)
Kimberly Pope says, "looking for B2B Outside Sales Professional" Mississauga, Ontario.
Contact: kim.pope@wilsonhcg.com
Brenda Weitzer says, "Los Angeles Ad Agency folks! If you're a remarkable AE with 2-3 years of exp. looking for a new job opportunity where you can grow & learn, send me your info!
Contact: bweitzer@aquent.com
The Integer Group says, "Client Accounting Coordinator and Digital Art Director...Integer is one of America’s largest promotional and retail marketing agencies and a key member of the TBWA Marketing Services portfolio. The Integer Group resides at the intersection of branding and selling and creates strategic marketing solutions for clients in categories that include beverage, packaged goods, telecommunications, fast food, home and shelter, and power sports. Join Integer in a conversation on shopping culture and brand strategy at http://www.shopperculture.com." Denver, CO
Contact: Apply on company website
If you have any questions about these postings you can email me directly at lucindaborges@yahoo.com. Again, I pulled them for my connections on LinkedIn so if you are a member you can find them there as well.
Good luck in your job search!
Christy Hopkins says, "NEW POSITION. Associate Experiential Marketing Manager. Help build and execute a world-class consumer event, ideal candidate will develop and drive strategic plan for a large-scale consumer event and come from gaming. Must have a proven ability to build an integrated marketing plan utilizing web, PR, marketing, and social media." Kirland, Washington
Contact: christine.hopkins@yoh.com
Christy Hopkins also says, "Work for the biggest name in sports news and entertainment!!! Xbox Live/ESPN portal has immediate openings for Sr. Visual Designers, UX/UI Designers, XUI/Flash Artists and more. Also, more openings with other gaming studios in Seattle. Contact me now!"
Contact: christine.hopkins@yoh.com
David A. Vendetti says, "In search of seasoned marketing person with background in CMS = Centers for Medicare & Medicaid Services" Kern Organization Woodland Hills, CA
Contact: 818-610-6440 (Work)
Kimberly Pope says, "looking for B2B Outside Sales Professional" Mississauga, Ontario.
Contact: kim.pope@wilsonhcg.com
Brenda Weitzer says, "Los Angeles Ad Agency folks! If you're a remarkable AE with 2-3 years of exp. looking for a new job opportunity where you can grow & learn, send me your info!
Contact: bweitzer@aquent.com
The Integer Group says, "Client Accounting Coordinator and Digital Art Director...Integer is one of America’s largest promotional and retail marketing agencies and a key member of the TBWA Marketing Services portfolio. The Integer Group resides at the intersection of branding and selling and creates strategic marketing solutions for clients in categories that include beverage, packaged goods, telecommunications, fast food, home and shelter, and power sports. Join Integer in a conversation on shopping culture and brand strategy at http://www.shopperculture.com." Denver, CO
Contact: Apply on company website
If you have any questions about these postings you can email me directly at lucindaborges@yahoo.com. Again, I pulled them for my connections on LinkedIn so if you are a member you can find them there as well.
Good luck in your job search!
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