Lucinda DeVries Resume, Marketing Manager, Denver, CO Seeking Position

I am using a very specific title on this post. Why? Because this is what all those webinars and articles are telling me to do. Name, desired title, location and that you are seeking a position.

I was just looking at a website where they are helping recruiters find the "passive candidates". I typed in my title and location as it requested and there I was, on the first page. But, then it said to hit the resumes button and my name was gone. I thought to myself, "Oh dear, all that work on keywords for the blog and LinkedIn and you forgot the word resume."

I learn from my mistakes and am now working on getting resume put into all my keywords and am posting this very special blog article to be sure it comes up.

And, better yet, I am going to put my resume in it's own post. I am determined to find a good job with an excellent company! I will do what it takes to show all of those hiring managers that I am awesome! Yes, awesome!

To all my fellow job seekers, you too need to be sure the word "resume" is in your keywords! Good luck to you all.

RESUME

Lucinda M. DeVries
Lucindaborges@yahoo.com
8000 W. Crestline Ave. #433 Littleton, CO 80123
LinkedIn.com for recommendations/references

Vital Statistics

9+ years in marketing
New product and neighborhood launches
Brand development and messaging
Marketing plan development, implementation
Lead generation
Internet marketing (SEO/SEM)
Social media; Twitter, LinkedIn and Blogging
Consumer profiling
Competition analysis
Budget development, reconciliation and cost per lead/ROI analysis
Photography for client collateral and video
Copywriting of collateral, web copy, advertorials, broadcast scripts
Production management including press checks
Directing TV and radio production and editing
Event planning, implementation, onsite coordination and measurement
Team and vendor management
Media planning, buying and negotiating (Print, Outdoor, Radio, TV)

Summary of Experience

Marketing professional with expertise in short and long-term strategic counsel and tactical execution. Proven track record of maximizing resources, streamlining processes while increasing revenues. Combines expert orchestration of campaign management and building team morale with a history of successfully maintaining budgets. Reputation for being a results-driven team leader with a strong work ethic, approachability, customer focused attitude and bottom line outlook that exceeds objectives in dynamic, fast-paced environments.


Relevant Work History

KPA Healthcare Advertising Account Executive
Costa Mesa, CA
September 2008 –September 2009

Successfully lead weekly team meetings, collaborate with team to implement client marketing strategy and agency new business tactics. Planned social media, website SEO, analytics, and content management for agency. Full charge of agency traffic and budgets, client project reports, and project implementation and estimates. Assisted office manager with client billing, vendor payments, and monitoring team hours.

Implemented web 2.0 technologies into agency marketing plan. Increased unique website views 36% in July 2009 using social media platforms.

Marketing Partners Strategy Consultant
Las Vegas, NV
October 2006 -June 2008

Responsible for campaigns from concept to evaluation, measure and evaluate all tactics, calculate the monthly cost per lead and report results by tactic, budget development and reconciliation, identify buyer profiles, media buys for broadcast and print, production management of collateral, and management of SEO/SEM program.

Planned, coordinated, and implemented marketing campaign for condominium conversion project generating over 1,200 prospective buyers in a six month period at a cost per lead of $162.
Coordinated production and installation of million dollar sales office for high end multi-family real estate development.

Centex Homes Operational Marketing Manager
Las Vegas, NV
October 2005-September 2006

Responsible for weekly communication to Division President and all upper management on the marketing tactics used for the week and the traffic results to each neighborhood detailing return on investment using a cost per lead strategy.

Managed team of four to ensure corporate compliance with neighborhood cleanliness, sales team requests, signage standards, opening new neighborhoods, event planning and coordination.
Responsible for allocating budget dollars, reconciling budget monthly, quarterly and annually
Collaborate with other departments to prepare Land Acquisition Packages in order to secure future land holdings for the division.
On a quarterly basis, planned and coordinated marketing and advertising campaigns for neighborhoods including broadcast, print, direct mail and Internet, utilizing target market segments developed in cooperation with the Strategic Marketing team

Blue Moon Advertising Account Supervisor
Las Vegas, NV
July 2004-August 2005

Supervised account services team and implemented organization procedures that allowed the principal to locate individual project files when needed. Responsible for ensuring all projects were on time and on budget.

Managed the planning, production and implementation of multi-million dollar branding campaign, which included print, broadcast, collateral, and sales tools.
Consulted with clients daily; discussed new projects, timelines, budgets and status of projects in progress.
Assisted Principal with all aspects of billing from estimate to invoice.

The Merica Agency Project Manger
Las Vegas, NV
October 2002- September 2003

Assisted VP account services and account manager with campaign planning and new customer acquisition monitoring for largest communications company in Las Vegas.

Consulted with client daily; discussed new projects, timelines, budgets and status of projects in progress.
Opened projects and work orders, generated creative briefs, reviewed comps and generated change orders.
Ensure comps and all necessary materials are delivered to the client/printer/media on schedule.

The Identity Group Account Coordinator
Tustin, CA
May 2000-September 2001

Assisted account executive and principal with daily client communications and account coordination and general administrative needs.

Wrote, edited, proofread projects, generated production schedules for each campaign, generated and reconciled estimates/budgets, tracked direct mail, maintained filing.

Education

Bachelor of Arts from California State University, Fullerton; majored in communications with an emphasis in public relations, minor in sociology
Certificate in Media Buying from Media Buying Academy
Certificate in Internet Marketing from Rockhurst University