Easter Grass Marketing

I know not everyone understands Easter grass. A brief explanation: every year at Easter the Bunny would bring my siblings and I a basket full of candy and little chochkies. Lining that basket of pure goodness was this shredded green plastic that was thin and durable, Easter Grass. You can still find this product in stores today. The Easter Bunny must shop at all the local stores to purchase this stuff. Anyway, this shredded green plastic would end up everywhere! Months later you would still find pieces in and under the couch, stuck to your coats and still sitting in the basket waiting to escape.

As marketers it is our goal to create marketing materials that live on just like Easter Grass. Months after we deliver it to the world we want pieces of it popping up. One of my personal favorite ways to do this, chochkies!

Oh yes, that fun little keep sake with the product and/or company logo emblazoned on the front! Chochkies are prominent in my home and I am sure for many people they are. I have refrigerator magnets, coffee cups, t-shirts, coasters and bags that I use and other people see. They are constant reminders of the product that either I have marketed to someone or some has marketed to me.

I love chochkies and think they can be a big part of any marketing campaign! Done right they can be part of a marketing message that lives long past the print ad, direct mail, e-message and broadcast commercial. They hang around for a very long time and are a reminder of your brand and your brand message. It’s Easter grass done right!