Marketing Professional

Yesterday I talked a little about being laid off. Today, I am taking my future into my own hands and posting a shameless plug! This is all about me! I know most marketing professionals post articles about marketing with tips and tricks to gain awareness and increase sales leads for others. Instead, my goal for this blog is to market myself. The purpose is to demonstrate that I am a skilled and motivated marketing professional who is looking for a position with a (stable) company where I can impact the bottom line in a lucrative way!

A brief summary for you:
During my 9+ year career in marketing I have been responsible for:
New product launches
Brand development and messaging
Marketing plan development, implementation
Lead generation
Internet marketing (SEO/SEM)
Consumer profiling
Competition analysis
Budget development, reconciliation and cost per lead/ROI analysis
Copywriting of collateral, web copy, advertorials, broadcast scripts
Production management including press checks
Directing TV and radio production and editing
Event planning, implementation, onsite coordination and measurement
Team and vendor management
Media planning, buying and negotiating (Print, Outdoor, Radio, TV)

The majority of my experience is in the real estate industry. I spent a couple years with an agency and a couple with Centex Homes. Then I started my own agency Marketing Partners. I talked about that a bit yesterday. Possibly my new employer will be a large developer/builder looking for the perfect marketing professional who can "do it all". You can see some of the projects I worked on with Hugh Roper. I recommend him highly for all design needs including websites! Together we worked on a condominium conversion project where we designed everything. The photography of the property used in the brochure was taken by me. Another project we worked on together was a new development in Utah. This client was building homesites in a small town called Toquerville. Hugh and I worked on other projects but with this two big clients, I think there is enough to show my experience.

Breaking into new industries is very difficult. I know this first hand because this past year I was working for a medical device advertising agency. The marketing is very similar to real estate but the knowledge needed about not only the products but what they are used for is critical. I studied and learned all about cardiac arrhythmias, specifically cardiac ablation for atrial fibrillation, and stem cell technologies as they relate to cryopreservation and point of care treatments. One of the most interesting technologies was the spinal cord stimulation field. That is an amazing technology where you can implant leads into the spinal column that deliver an electrical impulse to block pain.

I took the lead on the social media efforts by registering the agency on Twitter, Google, LinkedIn, started writing a blog on web 2.0 technologies and the FDA (not yet posted) and developing the communications plan for generating new leads utilizing the Internet and web 2.0 technologies.

One of my most challenging positions was with an agency in Las Vegas where I worked on the Cox Communications account. It wasn't challenging because of the products, but that we sent out a new promotion every month. That included TV, radio, print and direct mail. And not just one concept but two. The customer profiles are different for subscribers and non-subscribers and so were the campaigns. I think it was then when I was not only moving all projects through the agency but also tracking all the billing where I really honed my organization skills. I had learned a great deal about organization from my mentor Linda Kaplan at my first job at The Identity Group.

This should cover most of my experience with some work samples. My resume is on my LinkedIn profile along with recommendations for each marketing position I have held.

No matter what industry I have learned and adapted quickly to make immediate impact! If you are looking to hire a marketing professional that can handle all aspects of your business, contact me. I'm not going to accept a position I am not qualified for so it's best we talk in detail about what your needs are and how I can help.

You can post a comment here, connect via LinkedIn, or email me at lucindaborges@yahoo.com. I look forward to hearing from you!